1 - at virt-who re-run it will automatically detect and add the new content hosts for the esx servers.
2 - find the old virt-who servers in content hosts and remove the subscritions under their subscription tab.
3 - find the new virt-who servers in content hosts and add the subscriptions under their subscription tab.
Each registration key will need to have the subscriptions re-attached.
4 - restart the virt-who service to refresh the virt-who mappings